Tell us about your creative work and how you got to where you are now.
Brazilian brand identity designer with an MBA in Digital Design and Branding and over six years of experience creating strategic and visually striking brands. I have developed more than 100 projects for clients in Brazil, New Zealand, the United States, Australia, Belgium, Switzerland, Italy, and Saudi Arabia. My journey began with a passion for art and design, combining creativity and strategic vision to help businesses tell their stories with clarity, authenticity, and impact. Today, my focus is on crafting unique identities that are deeply connected to each client’s vision and audience.
How would you describe your design style?
Minimalist, timeless, and strategic. I strive to combine elegance and functionality, paying close attention to every detail so the brand’s essence is conveyed consistently across all touchpoints. My projects balance sophistication and human warmth, ensuring each brand feels both aspirational and approachable.
Describe your ideal client, project or collaboration.
My ideal client values both strategy and aesthetics, seeking a visual identity that stands the test of time. They are open to collaboration, trust the creative process, and share a clear vision for their business. I especially enjoy working on projects with purpose, authenticity, and a meaningful story to tell.
Share a project you’re especially proud of and why.
A project I’m especially proud of: León Bergara
This project gained featured recognition on Behance and was included in the platform’s “Best of 2024” curated selections, which brought significant visibility and positive feedback. It was a brand that allowed me to explore a new aesthetic rooted in Italian inspiration—an opportunity I deeply savored.
With León Bergara, the visual identity blends minimalist and timeless style with accessibility, drawing from the elegance of the Galleria Vittorio Emanuele II. Subtle references to Italian architecture and delicate materials informed a look that’s both refined and emotionally resonant, opening new creative possibilities and connecting meaningfully with the audience.
What’s one lesson you’ve learned in your creative journey that others might need to hear?
Your creative voice is your most valuable asset. Nurture it, trust it, and never be afraid to defend it. The best work happens when you align your skills with your values and collaborate with people who respect your vision.
Who is a designer you admire?
Paula Scher, partner at Pentagram, for her ability to combine creative boldness with strategic clarity, creating timeless and influential work.
How do you stay inspired?
I draw inspiration from architecture, fashion, nature, and travel. Observing everyday details such as textures, color palettes, and typography in urban spaces helps me bring fresh perspectives to my work. I also find inspiration in studying disciplines beyond design, such as gastronomy and other creative fields, and by connecting with professionals from diverse backgrounds.
Where can people connect with you or see more of your work?
Behance, Instagram, Site, Linkedin.
