Tell us about your creative work and how you got to where you are now.
I started freelancing not long after finishing my design studies, mostly because finding a full-time role in the industry was tough, and I was determined to keep creating. Not long after, I landed a role as an account manager in a marketing firm, which gave me a valuable behind-the-scenes look at how agencies run, the structure, processes, and how design projects flow from idea to execution.
From there, I worked across a number of design studios and in-house roles, gaining experience in branding, print, and even web design. Each role helped me build my portfolio, refine my skills, and understand the kind of work I wanted to create.
Then, I reached a point where I felt ready to bring all that experience together and truly back myself. I revamped my business, created new foundations, and started taking on clients I genuinely connected with. Now, I’m so grateful to be running my own design studio full-time, working with creative women, sophisticated brands, and purpose-led businesses who are ready to take their next step with clarity and confidence.
How would you describe your design style?
Refined, intentional, and effortlessly confident. I’m drawn to clean typography, warm colour palettes, and a strong sense of composition. I like to create designs that feel elevated but never overworked as there’s beauty in simplicity when every detail has a purpose.
I also think my style is flexible in the best way, every brand I design is tailored to the client and their unique strengths. I want the end result to feel like them, not like me.
Describe your ideal client, project or collaboration.
I love working with clients who are clear on their vision and know what kind of feeling they want to create. Often they’re already doing incredible work but feel like their visuals don’t reflect the level they’re operating at. That’s where I come in, to bridge the gap and help them show up with clarity and confidence.
It’s also important that there’s mutual trust and respect in the process. My best projects always come from genuine collaboration, where the client is open to ideas and understands the value of investing in thoughtful design. Recent web design projects I have recently launched include Tahn Interiors and PlanIt VR.
Share a project you’re especially proud of and why.
One of my recent favourites has been Trove 44, a boutique interior design studio. From the first conversation, I knew this would be a dream project. The client had an incredible eye, a strong understanding of her brand direction, and trusted me completely with the visual identity and website.
We created a brand that feels warm, elevated, and sophisticated, with a custom wordmark, rich tones, and elegant detail throughout. The branding is minimalist but impactful, setting the stage for her stunning work. It’s such a true reflection of the business and the experience she offers her clients. It’s honestly one of those projects where every element aligned, the kind of work that makes me feel really proud of what I do.
What’s one lesson you’ve learned in your creative journey that others might need to hear?
That growth looks different for everyone. It’s easy to feel like you need to be constantly marketing, launching, or showing up online to be “successful.” But some of the biggest shifts in my business have come from doing quiet, consistent work behind the scenes, refining my process, improving the client experience, and leaning into what feels aligned.
You don’t have to follow every trend. There’s a lot of value in doing less, but doing it really well.
Who is a designer you admire?
I’m constantly inspired by women in the design space who fully embrace their branding and creative voice, studios like Pink Pony Creative and Brighten Made come to mind. Their work has so much personality and charm, it just makes you want to go out and create something completely unique.
How do you stay inspired?
I’m constantly surrounded by design, I’m subscribed to newsletters, design podcasts, and following other creatives on Instagram. And don’t even get me started on pinterest, I could scroll for hours. But honestly, some of my best ideas come when I’m not looking for them, like when I’m out walking the dogs or doing something totally unrelated. Stepping away from my laptop is often the most powerful way to let ideas flow.
I also think its important to begin a project with a conversation, not a questionnaire. I find that real inspiration often comes through talking things out. Hearing someone speak with passion about what they do, their story, their goals, and their energy always sparks something in me creatively. It helps me design in a way that feels more personal, not just polished.
Where can people connect with you or see more of your work?
You can visit jemmawiltshire.com to see my latest projects or connect on Instagram at @jemmawiltshiredesign I share little snapshots of what I’m working on, my process, and behind the scenes.
