Play Make Studio

Bold branding for businesses with imagination, ambition, and edge.

Play Make Studio partners with creative, purpose-led brands to build standout identities that inspire connection and drive momentum. Founded by designer and creative director Bec, the studio brings over 15 years of global expertise, drawing inspiration from London’s arts scene and Australia’s lifestyle industry. Whether it’s branding, packaging, or digital design, Play Make thrives at the intersection of strategy and bold execution, transforming vision into presence across every touchpoint.

Clients choose Play Make when they’re ready to ditch the DIY and make confident moves. The result? Branding that feels alive, aligned, and impossible to ignore.

Creative direction and brand design for the daring and deeply thoughtful.

Play Make Studio is an identity-led design studio founded by Bec, based in Newcastle, NSW, Australia. With services including branding, creative direction, websites, packaging, and more, the studio helps ambitious brands shape bold, consistent visual identities that grow with them.