Tell us about your creative work and how you got to where you are now.
The start of my design career was intuitive more than anything, I was always creating, rearranging, editing, refining. Whether it was moodboarding or redesigning things just for fun, I just have a love for being creative.
After studying design at university, I worked in a small studio where I had the chance to gain a lot of experience in branding, layout, digital design, even a bit of photography direction. It was a steep learning curve but really helped me gain experience quickly. I started to realise that what I loved most was building brands, understanding the story, creating a whole the visual identity, and helping women bring a vision to life in a cohesive, beautiful way.
I recently went all in on my business, rebranding to reflect a new direction. Now, I’m building a studio that aligns with creating strategic, intentional, and sophisticated design.
How would you describe your design style?
Balanced, sophisticated and thoughtful with a focus on clarity. I also love creating beautiful typography with soft curves and fine details. I always work towards creating work that feels timeless but also meets the clients goals so the style does feel bespoke for each project.
Describe your ideal client, project or collaboration.
My ideal client is someone who understands that branding is about more than aesthetics and will trust me with through the process. They’re not necessarily the most design savvy, but they have something meaningful to say and want to say it well. They value strategic design and want a creative partner who can help shape the bigger picture, not just the logo, but the tone, the energy, the entire brand identity.
Share a project you’re especially proud of and why.
One that stands out is a rebrand I recently did for a skincare line that I’ll be sharing soon. The founder had built an incredible business through word of mouth but felt like the brand didn’t reflect the quality or philosophy of her products anymore.
We stripped everything back and started from her core values, simplicity, ritual, and results. The new brand identity combined soft, muted tones with editorial layouts and hand drawn botanical marks. It is a minimal design, but layered with meaning.
What made it special wasn’t just the outcome, but the shift in her business as a result. Her packaging now stands confidently on shelves, and she’s since found more market opportunities come her way. Seeing that kind of alignment between identity and growth is so incredibly rewarding.
What’s one lesson you’ve learned in your creative journey that others might need to hear?
You don’t have to take on every project. There’s power in defining your own lane, whether that’s your niche, your style, or your process. The sooner I stopped saying yes to every project and started designing for the kinds of clients I genuinely wanted to work with, the more fulfilling I’ve found the work.
Who is a designer you admire?
I really admire studios with stunning visuals and that are creative. Demiurge Studio comes to mind, their work is layered, intentional and really brings each brands to life. There’s a strong sense of creative freedom in what they do, which is something I really value.
How do you stay inspired?
Magazines and interiors are two of my main sources of inspiration for me. I love visiting new bookshops, coffee shops, concept stores, and just being inspired from shapes, spaces, layouts and beautiful typography. There’s so much inspiration in the everyday that can sometimes go unnoticed.
Where can people connect with you or see more of your work?
You can see more of my work on instagram @studioivoryco and feel free to send through a message if you are looking for a brand designer. I’d love to hear about your business, your ideal goals for the project, and your estimated timeline and budget.
